200407噴墨打印機(jī)媒體監(jiān)測(cè)數(shù)據(jù)表(doc)
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200407噴墨打印機(jī)媒體監(jiān)測(cè)數(shù)據(jù)表(doc)
1. 平面廣告研究部分(硬廣告) 表1 2004年7月平面廣告總量投入 單位:萬元 |品牌 |費(fèi)用 |百分比 |排名 |次數(shù) |百分比 |排名 | |EPSON |209.43 |50.86% |1 |39 |23.08% |2 | |CANON |128.30 |31.16% |2 |27 |15.98% |3 | |聯(lián)想 |69.17 |16.80% |3 |97 |57.40% |1 | |SAMSUNG |4.45 |1.08% |4 |3 |1.78% |4 | |方正 |0.41 |0.10% |5 |3 |1.78% |4 | |其它 |0 |0 |/ |0 |0% |/ | |合計(jì) |411.76 |100% |/ |169 |100% |/ | 表2 平面廣告媒體類型(費(fèi)用)分布 單位:萬元 |媒體名 |專業(yè) |行業(yè) |大眾 |合計(jì) | |稱 | | | | | |品牌 |費(fèi)用 |次數(shù) |費(fèi)用 |次數(shù) | |品牌 |費(fèi)用 |次數(shù) |費(fèi)用 |次數(shù) |費(fèi)用 |次數(shù) | |EPSON |59729 |27.53% |1 |97 |40.93% |1 | |CANON |32752 |15.09% |2 |46 |19.41% |2 | |HP |29060 |13.39% |3 |26 |10.97% |3 | |聯(lián)想 |16984 |7.83% |4 |18 |7.59% |4 | |LEXMARK |3096 |1.43% |5 |8 |3.38% |5 | |SAMSUNG |792 |0.36% |6 |2 |0.84% |6 | |其它 |74579 |34.37% |/ |40 |16.88% |/ | |合計(jì) |216992 |100% |/ |237 |100% |/ | 表6 各品牌軟廣告投入媒體類型分布 |媒體性質(zhì) |專業(yè) |行業(yè) |大眾 |合計(jì) | |品牌名 |字?jǐn)?shù) |篇數(shù) |字?jǐn)?shù) |篇數(shù) |字?jǐn)?shù) | |稱 | | | | | | 品牌名稱 |字?jǐn)?shù) |篇數(shù) |字?jǐn)?shù) |篇數(shù) |字?jǐn)?shù) |篇數(shù) |字?jǐn)?shù) |篇數(shù) |字?jǐn)?shù) |篇數(shù) | |EPSON |41625 |61 |0 |0 |17440 |34 |664 |2 |59729 |97 | |CANON |29152 |41 |0 |0 |3320 |3 |280 |2 |32752 |46 | |HP |26168 |23 |0 |0 |2892 |3 |0 |0 |29060 |26 | |聯(lián)想 |14616 |11 |0 |0 |2368 |7 |0 |0 |16984 |18 | |LEXMARK |3096 |8 |0 |0 |0 |0 |0 |0 |3096 |8 | |SAMSUNG |792 |2 |0 |0 |0 |0 |0 |0 |792 |2 | |其它 |1264 |4 |73171 |35 |0 |0 |144 |1 |74579 |40 | |合計(jì) |116713 |150 |73171 |35 |26020 |47 |1088 |5 |216992 |237 | | 表8 各品牌軟廣告區(qū)域分布情況 大區(qū) |川渝 |福建 |廣東 |河南 |黑吉 |湖北 |海外 |晉蒙 |京津冀 |遼寧 |全國(guó) |山東 |上海 |深桂 |蘇皖 |西北 |湘贛 |新疆 |云貴 |浙江 |合計(jì) | |EPSON |3344 |3020 |5108 |0 |0 |1928 |336 |1200 |864 |2132 |22725 |0 |5108 |0 |3168 |1960 |4308 |0 |1536 |2992 |59729 | |佳能 |6592 |0 |7032 |672 |0 |64 |0 |0 |2464 |0 |12896 |1688 |320 |0 |0 |320 |0 |704 |0 |0 |32752 | |HP |1948 |0 |1952 |0 |0 |0 |0 |0 |352 |0 |24808 |0 |0 |0 |0 |0 |0 |0 |0 |0 |29060 | |聯(lián)想 |1260 |0 |992 |1220 |0 |0 |0 |0 |0 |0 |12656 |196 |460 |200 |0 |0 |0 |0 |0 |0 |16984 | |利盟 |768 |0 |192 |0 |0 |0 |0 |0 |352 |0 |1784 |0 |0 |0 |0 |0 |0 |0 |0 |0 |3096 | |三星 |0 |0 |0 |0 |0 |0 |0 |0 |352 |0 |440 |0 |0 |0 |0 |0 |0 |0 |0 |0 |792 | |其它 |3875 |0 |6912 |0 |7216 |504 |480 |1232 |5304 |528 |22184 |3680 |0 |4992 |2976 |6928 |1456 |0 |4032 |2280 |74579 | |合計(jì) |17787 |3020 |22188 |1892 |7216 |2496 |816 |2432 |9688 |2660 |97493 |5564 |5888 |5192 |6144 |9208 |5764 |704 |5568 |5272 |216992 | | 表9 各品牌軟廣告媒體(信息條數(shù))選擇情況 品牌 |EPSON |CANON |HP |聯(lián)想 |利盟 |三星 |其它 |合計(jì) | |計(jì)算機(jī)世界 |5 |2 |3 |1 | | |1 |12 | |政府采購(gòu)信息報(bào) | | | | | | |4 |4 | |新概念電腦 |1 |1 |1 | | | |2 |5 | |電腦商情報(bào) |2 |4 |2 |1 |1 | |1 |11 | |CAD/CAM與制造業(yè)信息化 | | |1 | | | | |1 | |新京報(bào) |1 |1 |1 | |1 |1 |1 |6 | |電腦 | | | | |1 | |1 |2 | |數(shù)字生活 |4 | | | | | | |4 | |電腦商情報(bào)-甘肅版 | | | | | | |2 |2 | |電腦商情報(bào)-山東版 | |2 | | | | |1 |3 | |電腦商情報(bào)-廣西版 | | | |1 | | |1 |2 | |中國(guó)計(jì)算機(jī)報(bào) |1 |1 |2 |1 |1 |1 | |7 | |中國(guó)計(jì)算機(jī)用戶 |2 |2 | | | | | |4 | |電腦商情報(bào)-吉林版 | | | | | | |1 |1 | |電腦報(bào) |6 |3 |2 |1 | | | |12 | |新快報(bào) |2 |3 |1 |1 | | | |7 | |廣州日?qǐng)?bào) |2 |3 |2 |1 | | |1 |9 | |電腦高手 |1 |1 |1 | | | | |3 | |個(gè)人電腦 | | |2 | |1 | | |3 | |電腦商情報(bào)-貴州版 | | | | | | |1 |1 | |電腦愛好者 |1 |2 | | | | | |3 | |電腦采購(gòu)周刊 | |1 | |1 | | | |2 | |電腦商情報(bào)-浙江版 |3 | | | | | | |3 | |電腦商情報(bào)-湖南版 |3 | | | | | | |3 | |大眾科技報(bào) | | | |2 | | | |2 | |電腦商情報(bào)-廣東版 |1 |2 |1 | | | | |4 | |蘇州日?qǐng)?bào) |1 | | | | | |1 |2 | |數(shù)碼精品世界 |2 | | | | | | |2 | |廈門日?qǐng)?bào) |1 | | | | | | |1 | |E時(shí)代周報(bào) | | | | | | |1 |1 | |其它 |58 |18 |7 |8 |3 | |21 |115 | |合計(jì) |97 |46 |26 |18 |8 |2 |40 |237 | |
200407噴墨打印機(jī)媒體監(jiān)測(cè)數(shù)據(jù)表(doc)
1. 平面廣告研究部分(硬廣告) 表1 2004年7月平面廣告總量投入 單位:萬元 |品牌 |費(fèi)用 |百分比 |排名 |次數(shù) |百分比 |排名 | |EPSON |209.43 |50.86% |1 |39 |23.08% |2 | |CANON |128.30 |31.16% |2 |27 |15.98% |3 | |聯(lián)想 |69.17 |16.80% |3 |97 |57.40% |1 | |SAMSUNG |4.45 |1.08% |4 |3 |1.78% |4 | |方正 |0.41 |0.10% |5 |3 |1.78% |4 | |其它 |0 |0 |/ |0 |0% |/ | |合計(jì) |411.76 |100% |/ |169 |100% |/ | 表2 平面廣告媒體類型(費(fèi)用)分布 單位:萬元 |媒體名 |專業(yè) |行業(yè) |大眾 |合計(jì) | |稱 | | | | | |品牌 |費(fèi)用 |次數(shù) |費(fèi)用 |次數(shù) | |品牌 |費(fèi)用 |次數(shù) |費(fèi)用 |次數(shù) |費(fèi)用 |次數(shù) | |EPSON |59729 |27.53% |1 |97 |40.93% |1 | |CANON |32752 |15.09% |2 |46 |19.41% |2 | |HP |29060 |13.39% |3 |26 |10.97% |3 | |聯(lián)想 |16984 |7.83% |4 |18 |7.59% |4 | |LEXMARK |3096 |1.43% |5 |8 |3.38% |5 | |SAMSUNG |792 |0.36% |6 |2 |0.84% |6 | |其它 |74579 |34.37% |/ |40 |16.88% |/ | |合計(jì) |216992 |100% |/ |237 |100% |/ | 表6 各品牌軟廣告投入媒體類型分布 |媒體性質(zhì) |專業(yè) |行業(yè) |大眾 |合計(jì) | |品牌名 |字?jǐn)?shù) |篇數(shù) |字?jǐn)?shù) |篇數(shù) |字?jǐn)?shù) | |稱 | | | | | | 品牌名稱 |字?jǐn)?shù) |篇數(shù) |字?jǐn)?shù) |篇數(shù) |字?jǐn)?shù) |篇數(shù) |字?jǐn)?shù) |篇數(shù) |字?jǐn)?shù) |篇數(shù) | |EPSON |41625 |61 |0 |0 |17440 |34 |664 |2 |59729 |97 | |CANON |29152 |41 |0 |0 |3320 |3 |280 |2 |32752 |46 | |HP |26168 |23 |0 |0 |2892 |3 |0 |0 |29060 |26 | |聯(lián)想 |14616 |11 |0 |0 |2368 |7 |0 |0 |16984 |18 | |LEXMARK |3096 |8 |0 |0 |0 |0 |0 |0 |3096 |8 | |SAMSUNG |792 |2 |0 |0 |0 |0 |0 |0 |792 |2 | |其它 |1264 |4 |73171 |35 |0 |0 |144 |1 |74579 |40 | |合計(jì) |116713 |150 |73171 |35 |26020 |47 |1088 |5 |216992 |237 | | 表8 各品牌軟廣告區(qū)域分布情況 大區(qū) |川渝 |福建 |廣東 |河南 |黑吉 |湖北 |海外 |晉蒙 |京津冀 |遼寧 |全國(guó) |山東 |上海 |深桂 |蘇皖 |西北 |湘贛 |新疆 |云貴 |浙江 |合計(jì) | |EPSON |3344 |3020 |5108 |0 |0 |1928 |336 |1200 |864 |2132 |22725 |0 |5108 |0 |3168 |1960 |4308 |0 |1536 |2992 |59729 | |佳能 |6592 |0 |7032 |672 |0 |64 |0 |0 |2464 |0 |12896 |1688 |320 |0 |0 |320 |0 |704 |0 |0 |32752 | |HP |1948 |0 |1952 |0 |0 |0 |0 |0 |352 |0 |24808 |0 |0 |0 |0 |0 |0 |0 |0 |0 |29060 | |聯(lián)想 |1260 |0 |992 |1220 |0 |0 |0 |0 |0 |0 |12656 |196 |460 |200 |0 |0 |0 |0 |0 |0 |16984 | |利盟 |768 |0 |192 |0 |0 |0 |0 |0 |352 |0 |1784 |0 |0 |0 |0 |0 |0 |0 |0 |0 |3096 | |三星 |0 |0 |0 |0 |0 |0 |0 |0 |352 |0 |440 |0 |0 |0 |0 |0 |0 |0 |0 |0 |792 | |其它 |3875 |0 |6912 |0 |7216 |504 |480 |1232 |5304 |528 |22184 |3680 |0 |4992 |2976 |6928 |1456 |0 |4032 |2280 |74579 | |合計(jì) |17787 |3020 |22188 |1892 |7216 |2496 |816 |2432 |9688 |2660 |97493 |5564 |5888 |5192 |6144 |9208 |5764 |704 |5568 |5272 |216992 | | 表9 各品牌軟廣告媒體(信息條數(shù))選擇情況 品牌 |EPSON |CANON |HP |聯(lián)想 |利盟 |三星 |其它 |合計(jì) | |計(jì)算機(jī)世界 |5 |2 |3 |1 | | |1 |12 | |政府采購(gòu)信息報(bào) | | | | | | |4 |4 | |新概念電腦 |1 |1 |1 | | | |2 |5 | |電腦商情報(bào) |2 |4 |2 |1 |1 | |1 |11 | |CAD/CAM與制造業(yè)信息化 | | |1 | | | | |1 | |新京報(bào) |1 |1 |1 | |1 |1 |1 |6 | |電腦 | | | | |1 | |1 |2 | |數(shù)字生活 |4 | | | | | | |4 | |電腦商情報(bào)-甘肅版 | | | | | | |2 |2 | |電腦商情報(bào)-山東版 | |2 | | | | |1 |3 | |電腦商情報(bào)-廣西版 | | | |1 | | |1 |2 | |中國(guó)計(jì)算機(jī)報(bào) |1 |1 |2 |1 |1 |1 | |7 | |中國(guó)計(jì)算機(jī)用戶 |2 |2 | | | | | |4 | |電腦商情報(bào)-吉林版 | | | | | | |1 |1 | |電腦報(bào) |6 |3 |2 |1 | | | |12 | |新快報(bào) |2 |3 |1 |1 | | | |7 | |廣州日?qǐng)?bào) |2 |3 |2 |1 | | |1 |9 | |電腦高手 |1 |1 |1 | | | | |3 | |個(gè)人電腦 | | |2 | |1 | | |3 | |電腦商情報(bào)-貴州版 | | | | | | |1 |1 | |電腦愛好者 |1 |2 | | | | | |3 | |電腦采購(gòu)周刊 | |1 | |1 | | | |2 | |電腦商情報(bào)-浙江版 |3 | | | | | | |3 | |電腦商情報(bào)-湖南版 |3 | | | | | | |3 | |大眾科技報(bào) | | | |2 | | | |2 | |電腦商情報(bào)-廣東版 |1 |2 |1 | | | | |4 | |蘇州日?qǐng)?bào) |1 | | | | | |1 |2 | |數(shù)碼精品世界 |2 | | | | | | |2 | |廈門日?qǐng)?bào) |1 | | | | | | |1 | |E時(shí)代周報(bào) | | | | | | |1 |1 | |其它 |58 |18 |7 |8 |3 | |21 |115 | |合計(jì) |97 |46 |26 |18 |8 |2 |40 |237 | |
200407噴墨打印機(jī)媒體監(jiān)測(cè)數(shù)據(jù)表(doc)
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