200407投影機媒體監(jiān)測數(shù)據(jù)表(doc)
一、平面廣告研究部分(硬廣告) 表１ 2004年07月平面廣告總量投入 費用單位：萬元 |品牌 |費用 |百分比 |次數(shù) |百分比 | |EPSON |82.99 |15.92% |62 |8.09% | |TOSHIBA |79.88 |15.33% |71 |9.27% | |聯(lián)想 |68.38 |13.12% |50 |6.53% | |BENQ |49.85 |9.57% |27 |3.52% | |INFOCUS |34.11 |6.54% |15 |1.96% | |NEC |29.21 |5.60% |39 |5.09% | |HITACHI |25.79 |4.95% |29 |3.79% | |SONY |19.65 |3.77% |17 |2.22% | |PANASONIC |18.37 |3.53% |12 |1.57% | |ASK |15.91 |3.05% |11 |1.44% | |PLUS |12.65 |2.43% |12 |1.57% | |MITSUBISHI |8.72 |1.67% |6 |0.78% | |LUXEON |7.19 |1.38% |6 |0.78% | |PHILIPS |7.01 |1.34% |18 |2.35% | |DELL |3.98 |0.76% |2 |0.26% | |其它 |57.48 |11.03% |389 |50.78% | |合計 |521.17 |100.00% |766 |100.00% | 表2 平面廣告媒體類型分布 費用單位：萬元 |媒體名稱 |專業(yè) |行業(yè) |大眾 |合計 | |品牌 |費用 |次數(shù) |費用 |次數(shù) | |品牌 |費用 |次數(shù) |費用 |次數(shù) | |TOSHIBA |51664 |10.32% |63 |12.16% | |NEC |42516 |8.49% |65 |12.55% | |聯(lián)想 |41248 |8.24% |38 |7.34% | |EPSON |38113 |7.61% |53 |10.23% | |晨星 |30880 |6.17% |41 |7.92% | |BENQ |30424 |6.08% |38 |7.34% | |SONY |29602 |5.91% |39 |7.53% | |LUXEON |24828 |4.96% |25 |4.83% | |VIEWSONIC |16356 |3.27% |26 |5.02% | |PANASONIC |12618 |2.52% |14 |2.70% | |INFOCUS |12256 |2.45% |16 |3.09% | |普樂士 |12232 |2.44% |22 |4.25% | |ASK |11848 |2.37% |16 |3.09% | |IBM |7784 |1.56% |15 |2.90% | |HP |6824 |1.36% |8 |1.54% | |其它 |131338 |26.24% |39 |7.53% | |合計 |500531 |100.00% |518 |100.00% | 表7 各品牌軟廣告投入媒體類型分布 |媒體性質|專業(yè) |行業(yè) |大眾 |合計 | |TOSHIBA |38187 |44 |5373 |8 |8104 | 品牌名稱 |字數(shù) |篇數(shù) |字數(shù) |篇數(shù) |字數(shù) |篇數(shù) |字數(shù) |篇數(shù) |字數(shù) |篇數(shù) | |TOSHIBA |46832 |44 |0 |0 |738 |3 |4094 |16 |51664 |63 | |NEC |28959 |34 | 0 |0 |4114 |9 |9443 |22 |42516 |65 | |聯(lián)想 |30192 |29 |0 |0 |11056 |9 |0 |0 | 41248 |38 | |EPSON |21076 |25 |0 |0 |15300 |23 |1737 |5 |38113 |53 | |晨星 | 16624 |17 |0 |0 |7258 |4 |6998 |20 |30880 |41 | |BENQ |17949 |26 |0 |0 |9395 |9 |3080 |3 |30424 |38 | |SONY |22471 |29 |0 |0 |1840 |4 |5291 |6 |29602 |3 9 | |LUXEON |9756 |12 |0 |0 |6296 |4 |8776 |9 |24828 |25 | |VIEWSONIC |15927 |25 |0 |0 |429 |1 |0 |0 |16356 |26 | |PANASONIC |12618 |14 |0 |0 |0 |0 |0 | 0 |12618 |14 | |INFOCUS |10080 |14 |0 |0 |2176 |2 |0 |0 |12256 |16 | |普樂士 |5832 |9 |0 |0 |5480 |10 |920 |3 |12232 |22 | |ASK |10416 |14 |0 |0 |80 |1 | 1352 |1 |11848 |16 | |IBM |7784 |15 |0 |0 |0 |0 |0 |0 |7784 |15 | |HP |6432 | 7 |0 |0 |392 |1 |0 |0 |6824 |8 | |其它 |33290 |51 |90648 |29 |2338 |6 |5062 | 6 |131338 |92 | |合計 |296238 |355 |90648 |29 |66892 |82 |46753 |52 |500531 | 518 | |
200407投影機媒體監(jiān)測數(shù)據(jù)表(doc)